Current Behaviours and Pain Points
- When was the last time you sought the product, and what promoted you to take action?
- What are the biggest frustrations or obstacles you face when trying to achieve your solution needs?
Desired Outcomes and Unmet Needs
- If you could design the perfect product, what would it look like?
- What’s something you wish you could do to achieve your solution needs, but currently can’t?
Decision Making Process and Trade Offs
- How do you currently decide which product to use? What influences your decision?
- What compromises or trade-offs do you make when choosing a product?
Emotional or social motivations
- What emotions do you associate with fulfilling your solution needs?
- How do you think your solution needs impact your personal or social habits?
Product Adoption and Innovation Opportunities
- If a new product promised to solve your biggest challenge, what would make you trust and use it regularly?
- What is a new feature that would make you say ‘I would pay an extra amount for this’?

Activity	Purpose	Time
Welcome and Objectives	Set expectations, explain the 'Jobs to be done' framework.	9 - 9:30am
Lightning Talks	Review current user insights, pain paints and behaviours.	9:30 - 11:00am
Jobs To Be Done Discovery	Identify functional, emotional, and social "jobs" users are trying to accomplish.	11:00am - 12:30pm
Break	Refresh and recharge.	12:30 - 1:00pm
Underserved Needs Prioritisation	Use a prioritization matrix to rank pain points based on impact and frequency.	1:00 - 3:00pm
Value Proposition Brainstorming	Identify opportunities that address the top needs and align with your product vision.	3:00 - 4:30pm
Wrap-Up & Next Steps	Summarise insights and define action points.	4:30pm - 5:00pm

Diagnostic Workshop (Product & Platform)

Diagnostic Workshop (People, Practice, & Process)