Digital Transformation and the
Product Lifecycle
With market and competitive shifts happening in real time, leaders can quickly become laggards in today’s global economy.
To avoid this fate, companies need to establish a strong product lifecycle management (PLM) framework, and embrace the opportunities created at every stage.
Our team have deep experience gained from multiple global Digital Transformation initiatives, coupled with an extensive background in Product Management and Leadership.
We can support you with wherever you are on that journey, whether you’re just getting started, or if you’re already someway down the line.
Paying close attention to the Product Lifecycle promotes better outcomes for customers and the wider organisation.
For us, Digital Transformation starts with the customer, and a focus upon how we need to transform the customer experience. Target areas include Human Centred Operating Models, Workforce Strategy, and embracing cutting-edge technologies like AI.
Digital Transformation can often be thought about as a focus upon ‘system’ changes, whereas we believe it starts with the customer. So how do we need to transform the experience for the customer?
Ultimately, everything you and your Products ‘do’, is for the consumer, the end customer, whether external or internal.
This is a fundamental mind set shift, coupled with activities to map the customer experience, and highlight opportunities at every point of the journey.
Here is where LOOMX work with you to create this environment and culture for success.
Digital Transformation across the Product Lifecycle:
Deliverables and Outcomes
Introduction
During the introduction stage, Digital Transformation will require a focus upon reimagining how people and processes work, in order to setup the organisation for success across all stages of the Product Lifecycle.
A clear definition is key for the success of your strategies for Products, People, Processes, and Practices.
Therefore, and based upon our experience of such transformations in Asda, Emirates, and Yoox Net-a-Porter, we seek to evaluate and recommend any changes needed to support the future journey.
Growth
It’s boom time! Your Product and Business objectives have translated into success, and your roadmap is full of ideas and opportunities to cash in on the growth.
We work with you to ensure a focus upon outcomes over outputs, and ensure you don’t turn into a feature factory with a pure focus upon delivery of more and more.
It’s time to be wise and smart. Build metrics and dashboards, constantly listen to your growing customer base, and set your model to be fully Agile and ready to pivot at a moments need.
Maturity
Products is a state of maturity could be likened to to a person reaching middle age. They may well slow down a little, and the important point is to recognise that, and to work to maximise the opportunities of working with this to your advantage.
The boom times may have passed, and now the Product is likely continuing to offer plenty of benefit, so it’s a period of consolidation.
We work with you to establish a strategy and roadmap that recognises the need to stabilise and maximise benefits, focusing in on what works, and not seeking to add more and more that could bloat and slow the Product.
Decline
There is an inevitability to any Product reaching a point of plateau and then decline, and a danger in not spotting this quickly enough, and as a result, acting too late.
Our focus is always about insight and data driven trends, ensuring the lens remains closely upon these at all times, ready to identify and react with ideas and innovations.
We work with you to ensure your Products do not remain in a constant state of ‘feature factory’, and are under continuous evaluation and scrutiny, ensuring a proactive approach to revitalising or replacing when needed.