Product Lifecycle - Introduction
This phase is crucial for establishing a strong product-user fit, ensuring that the product meets the needs and expectations of its target audience. Through market research, user testing, and strategic planning, Loomx helps clients navigate the complexities of product introduction.
| Goals | Deliverables | Timeline | Outcomes | Case Studies |
|---|---|---|---|---|
| We’re missing a clear Product Vision and Strategy definition | Collaboratively curated Product Vision and Strategy statements, formed from key stakeholder interviews and a review of organisational strategic goals. | 1 month (at 1 day per week) | A 3-tier organisation wide Product Vision and Strategy statement: Key business goals (C-Level) Initiatives (Senior Leaders) Product KPI’s (Teams) | Case Study |
| We don’t have an effective Roadmap | Goal and Outcome based Product Roadmap | 2-3 months (at 2 days per week) | At a basic level, a roadmap on powerpoint or excel, and at its very best, in a Product Roadmap specific tool like Productboard. The Roadmap will be quarterly, focused on the middle and far, outcome and goal led, with supporting metrics linked to organisation strategy and user feedback. | 0-1 Localisation Product Launch at YNAP |
| Our organisation needs to understand the problem space before coming up with solutions for our outdated and fragmented administrative systems | Conduct workshops with administrative staff to uncover inefficiencies in current workflows, define bottlenecks and ideate integrated solutions | 3-4 months (at 3 days per week) | Service blueprints to visualise end to end processes identifying areas where fragmented systems cause delays, validated prototypes of solutions brainstormed with stakeholders | Case Study |