Product Lifecycle - Growth
This involves optimizing marketing strategies, enhancing user engagement, and leveraging data analytics to drive informed decisions. Our team of experts works closely with clients to identify growth opportunities and implement effective strategies that foster expansion.
| Goals | Deliverables | Timelines | Outcomes | Case studies |
|---|---|---|---|---|
| Despite initial success, we are facing challenges in scaling our digital learning platform across a broader range of academic institutions. | Market Analysis & Competitive Benchmarking, user personas with tailored strategies for each segment, expanding product’s reach via partnership models and promotional tactics. | 2 months (at 3 days per week) | A structured go-to-market plan that enables faster market penetration, increased brand recognition and a competitive edge over other platforms. | Case study |
| While user adoption is increasing, we lack in-depth insights our discovery processes are fragmented, with insufficient data on how features are being utilised by students and faculty. | A detailed plan outlining user interviews, surveys, and usability testing schedules, Visualisation of user touchpoints, pain points, and moments of delight throughout their experience with the digital product, Real-time dashboard displaying key performance metrics (KPIs) such as user engagement, feature adoption, and dropout rates across different user segments | 3 months (at 3 days per week) | User personas and customer journey maps, deep understanding of the pain points and motivations of different stakeholders, increased user retention and engagement | Case study |
| As demand increases our existing infrastructure struggles to scale effectively and we're experiencing delays in feature deployment and bug fixes due to inefficiencies in our development processes. | A prioritised product backlog, Detailed plan outlining timelines for the phased rollout of new features, bug fixes, and updates, Recommendations for scaling technical infrastructure to meet growing demand | 2 months (at 4 days per week) | Agile delivery framework with an optimised product backlog, sprint plans, and resource allocation strategies, leading to improved time-to-market for new features and more responsive handling of user feedback. | Real-Time Grocery Delivery Updates at ASDA |