Enhancing personalisation at Asda with PIM & CMS Overhaul

23 Jan

Written By Nelnish Singh

Year: 2017

Product Manager: Nelnish Singh

Project Manager: Marcus Leasley

Company: Asda Online Groceries

  
    Goals
    Deliverables
    Timelines
    Outcomes
     

    Business Challenge: Outdated and inflexible CMS (Content Management System) and PIM (Product Information Management) systems unfit to offer content and product personalisation
 Goal: Increase site conversion by 0.4% and increase average order value by £2.5.
    1. Selection process between third party solutions and internal tools being developed by global technology teams. 
 2. Recommended the external tool adoption to drive customer value in the mid term. 
 3. Quantified the risks for the business in going ahead with the internal solution.
    4 months (at 2 days per week)
    1. Recommendations accepted by executive team. 
 2. Roadmap to evolve the internal tooling approved.
  

Nelnish Singh

Enhancing personalisation at Asda with PIM & CMS Overhaul

University of Surrey: Integrated Student Experience

Creating Global Team Synergies: Asda Groceries